Roxy Jacenko has announced her daughter Pixie, 11, will be ‘semi-retiring’ from her online toy empire to focus on high school.

The PR queen, 43, said that while her daughter’s fidget toy brand was once raking in $200,000 a month, Pixie has decided it is time to ‘refocus’ her priorities.

‘Pixie has decided to hang her online toy store shoes up to focus on her impending entry into high school,’ she told on Tuesday.

‘Over the past few months, we have been discussing the business plans going forward as a family and decided it was time to refocus with high school just around the corner.’

The mother of two said her daughter’s fidget spinner store and accessories label Pixie’s Bows won’t be shutting down, but will be scaling back operations so Pixie can focus on her education.

Roxy previously said her daughter’s savvy entrepreneurial skills would set her up for life and predicted she would retire in her teens.

‘You won’t need to worry; you can retire at 15 the way you’re going,’ she said to her daughter in a joint interview in Stellar magazine in December.

The Ministry of Talent and Sweaty Betty PR founder went on to say Pixie is a natural businesswoman.

‘You know, what is the most exciting for me is the entrepreneurial spirit she has at such a young age,’ she told the publication.

‘So, I guess to me the biggest thing is her drive as an entrepreneur. Yes, I’ve enabled it, but she’s still got it, which is for me the most rewarding part.’

In May last year, Pixie’s line of fidget toys generated $200,000 in revenue in their first month on sale in Australia.

Roxy shares two children, Pixie and son Hunter, eight, with husband Oliver Curtis.

Leave a Reply

Your email address will not be published. Required fields are marked *