Burger King, one of the best-known fast-food chain restaurants in the world is reevaluating its operations as they are embarking on a transformative journey.
Back in 2021, the fast-food giant underwent its first major transformation in the past 20 years by changing its logo and making it resemble that used during the 1970s, 80s, and 90s.
Speaking of the re-branding, designer Lisa Smith told Dezeen, “We explored a lot of different design territories, but kept coming back to the brand’s original iconic logo from 1969 and 1994 when Burger King looked at its best.”
She continued: “We were inspired by how it has grown to have such an iconic place in culture – from Back to the Future, Gremlins through to more recently Stranger Things and BK’s Warhol campaign.
