The B’s back at it.

Bethenny Frankel shaded Kim Kardashian in the comments section of Gwyneth Paltrow’s Instagram post raving about the “Kardashians” star’s appearance on her “Goop” podcast.

“@kimkardashian is fascinating to the world, we know this. For me she is fascinating because she challenges so many ideas of what a woman is supposed to be, and how she is supposed to look and behave while doing it,” Paltrow, 50, captioned a selfie with Kardashian, 42, on Thursday.

Frankel, who is known to not be a fan of the Kardashian-Jenner family, shadily wrote in response, “I mean LOL.”

The “Real Housewives of New York City” alum, 52, received thousands of “likes” on her comment, while countless other social media users wondered why Kardashian was invited on the podcast in the first place.

“I thought goop was about wellness, holistic approaches… im confused 😕 or am I just figuring out goop is just a facade of Hollywood too?” one comment read.

“No Thank you🙄 Goop makes me think you don’t know your demographic,” another person wrote.

“I love how celebrities are trying to go on podcasts now. Like ‘look, I’m one of you!’ No, you’re not. And you clearly know your rule is coming to close. Go out gracefully ✌🏻,” a third chimed in.

“Haven’t waited for it. Wouldn’t wait for it. Won’t be listening. Pick. Someone. Worth. Listening. To,” another user commented.

Kardashian has yet to address the backlash from fans — and Frankel — over her latest podcast appearance.

The former Bravolebrity has never been one to hold back her thoughts when it comes to the Kardashians. She has called out Kim in particular several times, including for her “destructive” and “irresponsible” Photoshop use, alleged involvement in a fake lottery scam and being booed at a football game.

 

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