A beauty influencer has recently doubled down on his view that “white people have ruined the beauty community.”

Bretman “Da Baddest” Rock has always been pretty vocal about the inner workings of the beauty influencer network though his fans didn’t ever expect him to cut out the community altogether.

Back in June 2021, it was reported that while wishing his fans a happy Pride Month during a TikTok video, the 24-year-old opened up about how his relationship with social media and by proxy, his online community, had changed over time.

“Honestly, it’s not that I stopped wearing makeup,” he told his 2.3 million fans at the time. “It’s the fact that I stopped doing makeup content and it’s because I don’t want to be tied to the beauty community anymore.”

He went on to say that he’s not just a “beauty guru,” and believes he’s “f****** more than that.”

“And white people ruined the community – period,” he added.

It’s no secret that the online world of beauty has been riddled with scandal after scandal. From Jeffree Star’s casual use of the N-word to Manny MUAs bullying accusations, all the way to James Charles’ underage sexting scandal and more recently, Mikayla Nogueira’s L’Oreal lash scandal – don’t even get me started.

Just like some of the names mentioned above, Rock gained fame as a social media personality, as well as a source of inspiration for makeup users. His looks ranged from everyday natural looks to a full occasion glam. But over time, he has seemingly reduced his beauty content and now instead focuses on posting about health, the gym, and his daily antics in his home state of Hawaii.

Now, in a new interview with Them US, he doubled down on his original sentiment, stating that the reason why he called it quits with the beauty community is because of “white people.”

While re-watching his old video, he stated that “the girls were not happy with this video.”

“Ultimately, I said what I said and I meant what I said,” he continued. “White people ruin the beauty community. And I’mma go. It just became a money industry and it just became an ick to me.”

He then went on to ask: “When did beauty become so ugly?”

“And so yeah, I was like ‘it’s no longer a beauty industry, [or] beauty community. And I use the term ‘community’ very loosely…”


Elsewhere, he also questioned how white influencers don’t know how to do basic things like apologize when they’ve done something inappropriate or downright wrong.

“It’s as simple as addressing what you did,” Rock stated, “saying sorry and never doing it again. But you b****** are going to cry, make up excuses, sot say sorry and still do the s*** you say.

“The beauty industry became the ‘sorry’ industry and b****, I ain’t sorry,” he concluded, breaking out into a song.

Despite the 24-year-old’s strong views, in a previous interview with Insider, the former beauty guru did state that despite his removal from the industry, “beauty will always be a part of Bretman Rock,” and that he’ll “always be wearing makeup. It’s not gonna ever stop.”

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